Author Archives

You are currently viewing all posts published by thejackal.
A quick fire 10 minute video by Maile Ohye at Google on tips to help out smaller sites of around 50 pages or less with ranking better.

It covers a few topics and although not a hard core SEO tutorial (for that I’d look elsewhere to be perfectly honest) it does cover the basics such as don’t bother with meta keyword tags as Google ignores this. Its surprising and quite frankly disturbing how often I hear that as a ranking factor when I interview SEO’s. Let me be clear, when I do hear it the interview ends pretty swiftly.

Other areas covered include things like email forwarding from webmaster tools for updates and alerts as well as making sure you verify the site and add in web analytics.

It also covers areas like checking the domains history. Was it a spam monster in the past? If so you may find you will have a fair few difficulties when it comes to ranking now.

Check it out if you are a small business owner who cannot afford the services to a reputable SEO firm.

facebook logo

It’s an age old question really, should I try and make my CV stand out from the crowd or not? Back in the day before the rise of the internet and all these shiny new social media platforms it was a case of using a comical font, or if you want to get real old school, posting in a CV on coloured paper. To be honest there were hundreds of things job seekers did to try and make their resume stand out. Occasionally we got to see something that made us smile, but generally it quickened the document on its way to the shredder or deleted folder.

In all reality it often still does today. Un-readable layouts that don’t make sense and what can only be described as offensive on the eye fonts are still a huge no go in my opinion. Do you need a photo? Let’s be honest for a moment and put all political correctness aside, people judge a book by its cover and if you are not quite the super model type then this will do you more harm than good. I know it is something you might not want to hear, but take the advice. Seriously. When I see a photo on a resume, I remove it before sending onto a client. Read more →